25/04/12 7:51 AM
Internet advertising is a smart bet for small businesses ? and one that can save you money. Many Internet advertising vehicles are far less expensive than traditional advertising methods, such as print advertising.
Here are five ways to make Internet advertising work for your small business:
* Whenever possible, place your ads on relevant sites. This means that you should buy ad space on websites that offer items that complement your products and services.
* If you have a small budget or are just starting out, exchange links with complementary sites. Some larger companies may not be willing to trade links with a smaller company because the traffic to your site is low, but most companies like a little free advertising and trading links never really hurts anyone.
* Consider advertising in some online newsletters, especially those that target your industry. Make sure to read a few sample newsletters before placing your ad to ensure that the content is professional and meets your needs.
* Consider online advertising venues where you can limit the amount you spend so you don?t go overboard. A good example is Google AdWords. In this Internet advertising set up, you can buy keywords and then decide how much you want to spend each day on Internet advertising. You can also track how well your online advertising campaign is doing. Many small businesses are doing well with Internet advertising campaigns like this.
* Article marketing is another great tool that business owners use to advertise their services. Submitting articles to content hubs allows you to get links back to your site without having to pay a fee.
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